A binary, verifiable certification for consumer goods brands that meet the criteria for ingredient transparency. The ingredient list only. Pass or fail.
Open to any consumer goods brand in any category. Certifies the ingredient list — not health claims, not sustainability, not branding. One thing, clearly.
Plain Standard does not certify health outcomes, sustainability practices, or nutritional quality. It certifies one thing: that the ingredient list meets the Plain Standard criteria for transparency. A product either meets the standard or it does not.
This is what makes it verifiable. Self-declared transparency claims cannot be audited. Plain Standard can.
Every product must meet all five requirements to be certified. There is no partial certification. No grace period. No exceptions.
Every ingredient explicitly named. No umbrella terms like "flavouring" or "spices." If it is in the product, it is named precisely on the label.
No artificial flavours, colours, or sweeteners. This is a structural requirement — the product cannot contain them, not simply avoid declaring them.
Every ingredient serves a clear, demonstrable purpose. Nothing is included for perception, margin, or aesthetic effect. Redundant ingredients do not qualify.
Nothing grouped or hidden. No "seasoning mix," no "flavour base," no proprietary blends. Each constituent must be individually declared.
Ingredients must match what the product claims to be. A product marketed as a plain seed snack cannot contain flavour systems. The label and the contents must be consistent.
Plain Standard operates a progressive structure. Entry tier is available now. Higher tiers launch as the program scales.
PLAIN STANDARD
Target: Startups, D2C brands
PLAIN VERIFIED
Target: Growth brands, retail
PLAIN CERTIFIED
Target: Established CPG, export
Submit your product name and complete ingredient list to standard@plain.sg or use the application form. No minimum order quantity or brand size requirement.
Our team audits the submission against all five Plain Standard requirements. Binary result. We respond within 5 business days with a pass, fail, or clarification request.
Receive your badge assets, registry listing, and framework documentation. Your certification is publicly verifiable on the Plain Standard Registry at plain.sg.
Plain Standard is open to any consumer goods brand in any category. Competitors of our own brands can apply. The certification operates independently of Plain Global's consumer brands.
Complete the application form. Our team reviews against all five requirements and responds within 5 business days. No charge to apply for the initial review.
Apply for Plain Standard → or email standard@plain.sg directly